Asda’s chief customer officer, David Hills, is stepping down from the role to join travel business Jet2. His successor at ...

Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how ...

First tasked with refreshing the brand strategy for O2 upon joining in September 2024, director of brand & marketing at ...

Three has moved from a “social-centric approach”, where two-thirds of its media budget was allocated to channels like social ...

As it looks to expand internationally, Next is increasing its focus on measuring marketing incrementally and is considering ...

The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

Sales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?

A “belief in data” and desire to push boundaries is informing Tesco group customer director Becky Brock’s vision for the ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Recognised as one of Marketing Week’s Future Marketing Leaders in 2024, Bomo is a passionate storyteller and marketing ...

Kate is an enterprising, and commercial marketer with over 20 years experience in leading marketing teams within media and ...