After 34 years of advocating for the US dietary supplement industry, the United Natural Products Alliance (UNPA) will cease ...

Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

As global interest in ashwagandha continues to rise, one question continues to be raised: which part of the plant is being used?

Global market insights provider, Innova Market Insights, shared its Top Ten Food and Beverage Trends 2025 report. Based on consumer trends, the findings show 58% of buyers around the world seek out ...

CRN's 2026 Day on the Hill brought supplement industry leaders to Capitol Hill to advocate for HSA/FSA access, regulatory ...

For 23 years, WholeFoods Magazine has presented the Natural Choice Awards (NCAs) annually to recognize the brands and products that independent natural products retailers love. This year, brands ...

The era of “medicine-first” supplements is rapidly giving way to formats designed for habit formation and co nsumer enjoyment. As the category expands beyond clinical correction into proactive health ...

Winter FancyFaire 2026 in San Diego kicked off the specialty food & beverage year, spotlighting innovation, discovery, and the trends shaping how consumers eat, drink, and entertain. From sensemaxxing ...

DSHEA transformed the dietary supplement industry in 1994. Today, Organic & Natural Health's Karen Howard calls for ...

Since 2020, each Top Trends report has featured an added "Bonus Trend," highlighting a valued focus beyond the four main categories. This year's bonus: Embracing cultural diversity is good4u. Natural ...

New Sustainable Product: This recognition is awarded to new food or beverage products with strong sustainability credentials. Sustainable Ingredient: New ingredients that make a positive ...