Google is cracking down on clickbait on YouTube, starting in India, to sanitize breaking news and current events categories. YouTube defines clickbait as a thumbnail or title misleading users about the actual content, and the move aims to make the platform more trustworthy.

Google is taking new measures to tackle what it calls “egregious clickbait” on YouTube. The company plans to start removing such videos in India in the coming months.

YouTube targets clickbait content, cracking down on misleading thumbnails and titles, especially around real-time events.

A lot of YouTube videos have flashy, misleading titles and thumbnails, such as "BREAKING NEWS" or "The president steps down," to bait the user into

Hyperbolic video titles (and their weird thumbnails) are commonplace on YouTube as creators jockey for clicks, but the video site is now promising a crackdown on "egregious clickbait." "We're planning to increase our enforcement against videos where the title or thumbnail promises viewers something that the video doesn't deliver,

YouTube has announced it will begin enforcing stricter rules against misleading video titles and thumbnails in India, focusing particularly on content that misrepresents breaking news or current events.