I often hear the following: “My board is concerned we’re giving up value by not investing in our own advertising technology.” The idea that proprietary ad tech should add value — like other ...

Publisher revenue is headed for a steep decline due to ad-blocking software in 2024, as revenue is estimated to fall by as much as $54 billion in the coming year. According to a recent report from ...

Google’s widely used advertising software for publishers suffered an outage of more than 2½ hours Thursday evening that affected numerous publications large and small. During the outage, publishers ...