The issue is less about what the technology can do and more about how it dilutes a brand’s credibility and alignment of its ...
Cannes Lions 2026 day one has begun with WPP CEO Cindy Rose publishing a set of trust principles that outline how the company ...
New Delhi: WPP CEO Cindy Rose has shared a set of five “trust principles” the agency group says will underpin how it works with clients as Artificial Intelligence reshapes the marketing industry. Rose ...
The time will forever be stamped on my brain: 11.15am, Monday 22 June. It was the moment I had my first proper Cannes ...
The former U.S. Senator and Governor of Tennessee reveals stories in his book about dealing with U.S. presidents from JFK to Trump.
Advertising and public-relations executives who gathered Tuesday for a BizWest CEO Roundtable celebrated the benefits of ...
Karen Smith. You’ve worked across advertising, financial services, education and not-for-profit marketing. How did that ...
This distinction is especially important for commission-based and intermediary businesses, including advertising agencies, travel agents, freight forwarders, payment facilitators, brokers, agents, and ...
The two trade groups recently shared 10 recommendations that prioritize trust and transparency for an often-frustrating process.
In order to curb mis-selling and hold regulated entities accountable across all distribution channels, including social media influencers and digital marketing intermediaries, the Reserve Bank of ...
Influencers and content creators are still feeling the sting as social platforms integrate AI into their advertising products. For instance, Instagram implemented a feature called “Shop the Look” that ...
I've been thinking a lot about industrial revolutions lately, but mostly about the one we have only recently entered -- the AI one -- and the rapid impact it has already had on the ad industry. So I ...
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