Recently, Microsoft rebranded Bing Chat, making it Microsoft Copilot, and experienced a failure. That got us thinking about ...

Savvy saves travelers up to 20% per stay by avoiding service fees found on platforms like Airbnb ... heart of the rebrand is a fresh visual identity. The waypoint house logo represents ...

James Greenfield vividly remembers his first week running Koto. His friend, the artist Mr Bingo, had offered them a desk in ...

The company, which rebranded from MicroStrategy to "Strategy" this week, is worth just under double the value of its Bitcoin ...

Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren ...

Let's explore two iconic examples: Coca-Cola's minimalist revamp and Airbnb's Bélo transformation. One of the most successful recent rebranding stories is that of Coca-Cola. The brand transitioned ...

Branding is more than designing an eye-catching logo—it’s a visual and emotional representation ... For example, even though Airbnb has no physical product or tangible packaging, the brand uses visual ...