With iPhone Air’s incredibly thin form and lightweight design, you can easily forget you have it in your pocket.

Apple TV+ has officially dropped the “plus,” rebranding its streaming service as Apple TV in a quiet but notable shift ...

Joseph Kosinski's racing film with Brad Pitt has quietly done stellar box office, but the studio appears to have lost ...

Apple TV+ is now called Apple TV. Branding experts applauded the rebrand. One said that "simplicity is the ultimate flex." ...

In a puzzling move that seems to epitomize form over function, Apple has rebranded its streaming service from Apple TV+ to simply Apple TV, despite the obvious confusion with its app and hardware of ...

Former Apple CEO John Sculley says OpenAI is Apple’s first real competitor in decades, urging the company to shift from the ...

Meaningful product tweaks enable incremental sales, and while most marketers don’t influence product, you can gradually change that with customer insight.

Apple’s slick marketing has not just generated fandom for the iPhone but also doubled its market share in the last four years ...

In a statement on Sunday, as per the Himachal Pradesh State Agricultural Marketing Board, a total of 2.60 crore (2,60,83,458) ...

Meta Platforms' VR headsets seem doomed to remain a niche product, but its new AI-enhanced glasses are selling well. Apple is reportedly working on a competing product. Apple's history of disrupting ...

Apple's 'Shot on iPhone' campaign has been running since 2014, when it began by showing off the camera capabilities of the ...

Who will fill the chief executive role once Tim Cook decides to retire? Here are a few people reportedly being considered.