In a recent interview with WIRED, Apple CEO Tim Cook said Apple had ‘never talked about’ charging for AI—here’s why.

Apple won't charge you for AI, but you have to invest in a compatible iPhone, iPad, or Mac to use those AI-driven services.

Apple CEO Tim Cook has made it clear that charging for AI isn’t part of their plan. Here's the reason why Apple doesn't plan ...

Apple CEO Tim Cook reveals Apple’s unique AI strategy, emphasising free integration into its ecosystem without extra charges.

Apple's busy 2024 was marked by new iPhones, a long-awaited foray into generative AI, antitrust issues, and challenges in ...

The Apple CEO’s latest visit to London saw him give advice on business, talked about his personal story and how Apple ...

Apple CEO Tim Cook will meet Donald Trump on Friday night at the U.S. president-elect's Mar-a-Lago resort in Florida, a ...

As he visits Apple Stores in London, Tim Cook says the company is continuing to expand on its more than $18 billion ...

CEO Tim Cook has shared insights on the company’s future, touching on the iPhone 16’s new camera button, Vision Pro sales, ...

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...

Apple CEO Tim Cook on Thursday visited Apple’s UK headquarters accompanied by His Majesty King Charles III. Cook, who ...

CEO Tim Cook, who is due to meet the King at the company’s Battersea Power Station headquarters tomorrow, is on a visit to ...