Lamine Yamal has signed a five-year off-the-pitch deal with American Eagle (AE), months after the brand broke the internet ...

Gap and Lucky Brand followed up with some star-studded jeans ads of their own after American Eagle’s controversial ad campaign featuring actress Sydney Sweeney. In July, American Eagle launched its ...

If you didn’t understand what the term “AI slop” was meant to indicate, Jeanswest just did you a big favour. Its recent ad ...

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