Modern consumers expect personalized experiences, and businesses striving to meet these expectations are turning to ...

Murugasu, U. and Subbarao, A. (2025) Customizing Customer Experience: A Systematic Review of Digital Personality in Telecommunications. Open Journal of Business and Management, 13, 1449-1479. doi: ...

Churn is not the result of a single catastrophic event. It is the culmination of a series of frustrating, value-draining encounters. Here are common examples of what happens behind the scenes at ...

As we celebrate Microsoft’s 50th anniversary, our annual State of the Partner Ecosystem moment is a great opportunity to ...

As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

2025 is the year to map out customer support strategies that ... your employees with the latest technologies – the journey to customer service excellence is full of possibilities.