We tried every product before the launch on three different hair types ...

Scott Vincent Borba was an accomplished business leader, making millions after he co-founded e.l.f. Cosmetics. Then he left ...

Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), today announced the kickoff to the 2026 summer of soccer, ...

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand ...

In a celebration of self-expression, e.l.f. fuses artistry and storytelling in an empowering original music album. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) ...

Scott Vincent Borba co-founded e.l.f. Cosmetics and built a multimillion-dollar brand, but said he never found fulfillment.

The former businessman opened up about his religious journey in his first interview since officially becoming a Catholic ...

'Tis the season for a natural but buildable flush.

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

e.l.f. beauty released its fiscal 2026 results, reporting strong growth and reinforcing its leading position as an innovative, culturally resonant group with beauty consumers.

That fresh, sun-kissed ‘back from holiday’ glow is one of the most wanted beauty looks every summer — and e.l.f. Cosmetics’ ...

A strong report wasn't enough to allay market worries.