The most common mistake we see is treating personalization as a data exercise — “Oh, we can pull in a name or recent purchase ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

Florida Small Business Development Center (SBDC) at FIU teamed up with OpenAI recently to host a hands-on workshop in Wynwood to help 200+ small business leaders learn practical ways to use ChatGPT ...

US retailers are throwing privacy to the wind by loading up emails with tracking pixels and links to track user activity, ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

Since 2018, my copy has generated more than $18,000,000 in sales in niches from fitness to travel and from survival to health. A lot of that revenue has been thanks to one single thing. This "thing" ...

As a recent Digiday article based on advertising industry research found, consumers tend to lose trust in the ad as a whole ...

Brands in the marijuana space play by unfair rules. But cannabis brands can win at advertising despite restrictions.

Google AI with Gemini and Notebook LM streamlines strategy, analyzes data, and makes assets, helping marketers save time while keeping content authentic.

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...

I’d like to go a bit deeper than just holding up a book and saying, ‘This month we’re reading this,’ and then never ...

The gap between marketing and development is often where BFCM campaigns fail. Marketers plan for traffic; developers manage ...