Long John Silver's joins an industry rebranding wave with a new chicken-focused logo and tagline, while maintaining seafood as a central part of the restaurant's identity.

Domino's Pizza Inc. modernizes its 64-year-old brand with new colors, graphics and jingle while avoiding the rebranding pitfalls that hurt competitors like Cracker Barrel.

Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university says the new red and white Double T logo is more modern and will help take ...