After more than 25 years of building comprehensive marketing strategies for renowned brands like 7-Eleven and Frito-Lay, ...

David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.

As sales slip and investors agitate, the world's biggest chip brand gets a makeover built on real potatoes and fueled by real ...

The latest data from the Centers for Disease Control and Prevention (CDC) is sobering: Only one in five U.S. adults eats the ...

The most popular potato chip in the world has a new farm-to-table brand to distance itself from ultra-processed food. Lay’s ...

Good morning, and welcome to PepsiCo's Third Quarter 2025 earnings question-and-answer session. [Operator Instructions] Today's call is being recorded and will be archived at It is now my pleasure to ...

She also reveals her "four C's" of leadership, curiosity, compassion, courage, and conviction, and why brand-building fundamentals matter more than ever. At Danone, Linda oversees a diverse portfolio ...

NEW YORK — PepsiCo Inc. has agreed to pay $13.4 billion in stock to acquire Quaker Oats Co., a source familiar with the negotiations said, ending more than a month of speculation over who might ...

How much do you remember of the first decade of the millennium? (And the best one. Don’t @ us!) Pull up your jeans, fold the ...

March 10, 1939, to October 2, 2025 (86 years), was born at St. Joseph Hospital in Alliance, Nebraska to Jens Christian ...

And thus a bold new collaboration was born. Featuring four limited-edition dishes, Ebi10 x Cheetos combines the hominess of ...