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Spread the love“`html Ever wonder why some brands just stick with you? Think of Apple’s clean, minimalist aesthetic, Nike’s empowering ‘Just Do It’ slogan, or Coca-Cola’s iconic red and white script.

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This article is authored by Gaurav Sen, senior research fellow, Jawaharlal Nehru University, New Delhi.

Why are the LRS, UN report on Gaza, REPM Scheme, Western Ghats ESA, FCRA amendments, Rakhigarhi excavations, and IBM's sub-1 nm chip making headlines? Here's everything UPSC aspirants need to know for ...