Clothing brands, this summer, are shifting their strategies to attract modern consumers, with a focus on performance-driven fashion, influencer collaborations, limited-edition drops, and engaging ...

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Realme is an offshoot of the Chinese brand Oppo, and aims to provide smartphones under Rs. 20,000 for the "young people around the world." It is led by former Oppo Global VP Sky Li and was launched in ...

OnePlus is a Shenzhen-based start-up and producer of smartphones founded in December, 2013. The company's claim to fame is its bid to offer flagship-level specs in its smartphones, at affordable ...