H&M has come under fire by people on social media after a young black model was pictured on its site with what many felt was inappropriately styled natural hair. A screenshot of the young girl ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...

H&M is experimenting further with generative AI. The fast fashion retailer unveiled the first images of an ongoing project that features digital twins of professional models. Each AI-generated double ...

H&M will soon be seeing double. The Swedish retailer has partnered with third-party artificial intelligence provider Uncut to create digital replicas of 30 real-life models, as first reported by the ...