During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national ...

Total TV ad impressions sank nearly 3% to $1.7 trillion, with national TV linear ad airings slipping 1% to 12.2 million.

TV ratings can by mystifying. Richard Deitsch offers a clear-eyed explanation for the high NFL TV ratings that will help you ...

3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the ...

Germ-conscious in the pandemic era but still craving a donut and coffee? Procter & Gamble, which has already teamed up with Dunkin' Brands to promote the use of its cleaning products in restaurants, ...

AMC Networks CEO Kristin Dolan, who took over the top job during a time of upheaval for the company, has had her contract ...

For Children’s Day 2025, McDonald’s China has worked with the Dutch illustrator to create a new brand world filled with ...

Helena Moreno will be New Orleans' next mayor after securing an outright victory in Saturday's municipal primary, capping a ...

In the fast-paced, digital-first world of 2025, a crucial question hangs over every Ghanaian marketing department: Is your ...

While this Arby's rival may have had a lengthier menu, poor marketing strategies led to its eventual demise, leaving only a ...

As briefing documents become longer, more collaborative and more ambitious, it’s unclear whether they’re functioning as more blueprint or blindfold for creative teams.