During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national ...

Spot, the cross-platform TV ad measurement company, has released findings from its analysis of US linear advertising in Q3 ...

Total TV ad impressions sank nearly 3% to $1.7 trillion, with national TV linear ad airings slipping 1% to 12.2 million.

Even as Microsoft and Amazon cut jobs in Washington, lawmakers have crafted a tax that piles new costs onto “Little Tech.” ...

From Boots and British Airways to Water Babies, we analyze the top picks from ITV and Sky to uncover six trends that prove ...

Of the Rs 1,001.07 crore spent in these five financial years, most of the spending – around Rs 923 crore – happened in the ...

TV ratings can by mystifying. Richard Deitsch offers a clear-eyed explanation for the high NFL TV ratings that will help you ...

Scratch cards, leaderboards, spin the wheel offers, AR try-ons, and trivia contests are how brands plan to pull you in. And ...

Nexstar, one of the biggest owners of US TV stations, said will preempt Jimmy Kimmel's late night show due to the host's ...

3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the ...

The recent upheaval in late-night programming has shown a spotlight on ratings and revenue — and spurred questions of ...