12 Times Restaurant Chains Bet On Nostalgia To Lure Customers

Nostalgia is more than a memory, and the feelings it evokes can affect our purchase habits. Unsurprisingly, then, some ...
Medium on MSN

5 TV Ads That Were Banned

Banned TV ads serve as a reminder that creativity in marketing must still respect cultural sensitivities and ethical standards. Whether it’s Pepsi’s tone-deaf protest , Calvin Klein’s provocative ...
Campaign Asia

KFC bites into Japanese stereotypes to sell Sweet Tokyo chicken to Aussies

KFC has launched a new spot to promote its limited-edition Sweet Tokyo chicken menu item in Australia. In selling the Japanese-themed offering, KFC and Ogilvy headed to Tokyo's busy Shinjuku district ...
Franchise Times

Scenthound Attracts Minority Investor, Plus More Bold Deals

Ohana Growth Partners, one of the largest Planet Fitness franchisees, increased its portfolio to 94 gyms with the acquisition ...