Shaquille O'Neal trademarked his Dunkman logo for $60 while he was still in college and that's why he was able to use it even ...

Here's what Tom Izzo had to say about his team's win over Michigan and the incident surrounding the logo tradition at the end of the game ...

Goodbye, clean and traditional hardwood. Welcome, a court emblazoned with hundreds of “XII” logos that stretch from baseline ...

Venable LLP attorneys Kristen Ruisi and Maria Sinatra share five things business owners should consider before engaging in a ...

Big 12 commissioner Brett Yormark defended the floor as the Big 12 men’s tournament got underway Tuesday.

This eventual awakening represents the ongoing consolidation of the sport. Realignment has claimed the Pac-12. It has also ...

Some universities with signature beers have proceeds go directly to the schools. Others have it go through collectives. For instance, Cincy Reigns — a collective benefiting Cincinnati athletics, ...

As the turn of the calendar to March marks the start of postseason tournaments in men's and women's college basketball, the Big 12 officially debuted a ...

Lillard needed to make three long logo 3s to win, while Barajas had to ... knows the prize money will not only help with his son's college expenses but provide the teen a chance to give back ...

Welcome, a court emblazoned with hundreds of XII logos that stretch from baseline ... I think it's aspirational. We wanted to make a profound statement," Yormark said. "In life, you never get ...

Point guards. You’ve got to love them. At their best, they represent an intersection of two of the most exciting components ...

Discover the latest fashion collaborations in Fashion Obsessions, featuring Mingyu for Calvin Klein, Stray Kids and Tommy Hilfiger, and more.