Wichita wants to become the next Dayton and host March Madness every year. But that opportunity comes with tradeoffs.

David Ellison is poised to control one of the biggest media empires in history. Here's a look at every major company, brand ...

WASHINGTON – College athletes are facing intense scrutiny and harassment these days, and critics blame the rise of sports gambling — especially the growing phenomenon of “proposition bets” on their ...

Charlie Baker renewed his campaign against college player props, citing abuse of student-athletes and the risk of ...

Among the transfers on Kentucky football's 2026 roster, none will have made a more improbable move than Canadian college star ...

The prediction market keeps signing partners most brands would overlook. There's a strategy behind it your business can copy.

Fiorentina and Fenerbahce made a late attempt to sign free agent Zeki Celik, but the Turkiye international has reportedly already agreed to sign a new contract with Roma.The 29-year-old is currently ...

Conor McGregor's UFC return is just days away. Here's everything you need to know about UFC 329: McGregor vs. Holloway.

Buying what’s hot feels right at the time, but too often ends in tears.

Aaron Banks, who signed a four-year, $77 million free agent contract with Green Bay in 2025, must be better in Year 2 with ...

The following corrections and clarifications have been published by USA TODAY.

College football teams begin official practice in about a month, but you don't need to wait any longer to start trading on ...