The Masters will never be cheugy. It may be a crime of fashion to be overdone, outdated or, gasp, dressed in millenial-core ...

A strong start to IndyCar's partnership with Fox wasn't entirely undone. But the second-most prestigious race had awful viewership against marquee events.

Up against the most-watched final round of the Masters ... trends of the last couple years, and Penske Entertainment officials have said that metrics around its social media reach and merchandise ...

Patrons at the Masters Tournament sometimes spend thousands of dollars on merchandise for personal use, but many immediately ...

Long before viral Masters merch hauls on TikToks, the logo featuring a map of the United States and a flag planted in Augusta ...

While the golf world focuses its attention on Augusta National, The Masters is generating money every second. According to a report from sports business insider Joe Pompliano, the ongoing 2025 ...

AUGUSTA, Ga (WJBF)-Patrons at the Masters Tournament sometimes spend thousands of dollars on merchandise for personal use, but many immediately put it online, pricing it far above what they paid ...

On the surface, it may seem that nothing changes at the Masters (those $1.50 sandwiches!), but dig a little deeper, and it ...

Incredibly, on site at the course is the only place in the world you can buy official Masters merchandise, and fans spend hours lining up to get through the doors. Today's Golfer reported some of ...