Merino wool’s renewed popularity isn’t accidental. It reflects a larger shift in fashion towards thoughtful consumption by choosing pieces that last, materials that feel good, and designs that outlive ...

The pop of colour we need! Style this 100% Merino wool jumper with layers or without and it will easily see you from winter ...

The Falkland Islands is supportive of the International Wool Textile Organization (IWTO) plea for all in the wool industry to ...

Team USA athletes pose in uniforms they’ll wear at the 2026 Winter Olympics opening ceremonies on Feb. 6 in Milan-Cortina, Italy. Several items include fiber from Shaniko Wool Company, headquartered ...

Innovation meets craft as Indian labels rethink winter fashion with adaptive textiles, lighter velvets and conscious design built for real climates.

The best women’s après-ski wear of 2026: What to pack for your next ski trip - From slope to sofa, dress for stylish, snug ...

Filson, the popular Seattle-based outfitter, has added more than a few awesome jackets, vests, backpacks and more ...

Exercising in winter can feel brutal without the right kit. Here’s how runners, hikers and outdoor swimmers keep cosy when the temperature drops ...

Confused about wool vs cashmere? This knitwear comparison offers a clear sweater material guide focused on warmth, durability ...

The Princess of Wales proved that practical styling can be incredibly chic as she joined Mind Over Mountains in the Peak ...

I just got back from the slopes – this is the best tried and tested skiwear - We’ve been testing the best skiwear brands in ...

Score discounts on top running sports bras built to keep you cool, comfortable, and supported mile after mile.