As we reach a time of peak e-commerce, it’s more important than ever for retailers to understand their customers and the ...

For retailers looking to boost customer engagement and foster long-term loyalty, managing the Rule of 7 with positionless marketing helps brands execute this strategy efficiently.

An exclusive interview with Pfizer’s Wayne Simmons on reshaping customer experience by listening to those interacting with ...

Modern consumers expect personalized experiences, and businesses striving to meet these expectations are turning to ...

Murugasu, U. and Subbarao, A. (2025) Customizing Customer Experience: A Systematic Review of Digital Personality in Telecommunications. Open Journal of Business and Management, 13, 1449-1479. doi: ...

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its ...

Industry leaders discussed how automation, AI, data analytics, and quick commerce are redefining retail. The focus is on ...

As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Beyond insights, AI orchestrates the entire customer journey, helping to ensure that interactions across channels are cohesive and relevant. Whether a prospect first interacts with a brand through ...

Mumbai (Maharashtra) [India], February 28: BUSINESSNEXT, a global leader in composable enterprise solutions for the financial services sector, has introduced triple-layer AI-powered Retail Banking ...

The modern retail landscape in Europe is characterised by a significant ... offering more than just a transactional experience but rather a comprehensive, immersive journey that boosts customer ...