Synonymous with the brand ever since 1984, the classic 'transformation sound' from the original Transformers cartoon is being trademarked by Hasbro.

Soundwave as a character has been popular for over 40 years (Hasbro) If children spend all their time on their smartphones, then why are traditional kids’ brands like Transformers doing better than ...

Hasbro unveils a new Transformers G1 Autobot Wheelie figure for Walmart Collector Con exclusives Wheelie comes in ...

If children spend all their time on their smartphones, then why are traditional kids’ brands like Transformers doing better than ever?

Inspired by Skybound Entertainment’s Transformers comics, the new Optimus Prime figure captures an important comic moment for the robot.

A cinematic obsessive with the filmic palate of a starving raccoon, Rob London will watch pretty much anything once. With a mind like a steel trap, he's an endless fount of movie and TV trivia, borne ...

Transformers is one of those franchises that, for better or worse, keeps rolling out movies, and we keep showing up to watch them. Maybe it’s nostalgia, maybe it’s just the irresistible joy of seeing ...

I'm the baby and kids gear writer, a mom to three and former teacher. As gifting season begins, Amazon revealed their picks for the most popular toys of 2025. As a baby and kids writer and mom of ...

In the 1980s, Hasbro's mega-popular Transformers toy line spawned an animated series, an animated movie, and a run in Marvel comics. The Transformers saga continued throughout the '90s and '00s with ...

The new drop features Collector Edition 7-Inch versions of Jake Sully, Neytiri, Varang, the Mangkwan leader, and Quaritch, an Ash warrior.

Later this year, the National Toy Hall of Fame could induct snow — yes, the cold, white stuff that falls from the sky. But only if it ices out enough of the competition — a group that features hugely ...