After her recent jeans ad for American Eagle turned heads all across the globe, Sydney Sweeney could embark on yet another ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Some fads end slowly, taking up to a generation to wane. Others are like lightning, bursting on the scene unexpectedly, ...

Admittedly, the stock price's recent surge of approximately 25% might induce more investors to buy this stock. Nonetheless, ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

Some fads end slowly, taking up to a generation to wane. Others are like lightning, bursting on the scene unexpectedly, ...

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which ...

For those of you who missed the story, American Eagle signed Sweeney — an actress best known for her roles in HBO’s “Euphoria ...