Apple TV+ is now called Apple TV. Branding experts applauded the rebrand. One said that "simplicity is the ultimate flex." ...

Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that ...

The company revealed the news in very lowkey fashion, at the end of a press release about when its F1 movie will land on ...

Macworld When Apple launched its streaming service back in 2019, it was branded with a “+” at the end as a way to ...

Interestingly enough, the tech and entertainment conglomerate also dropped a key piece of streaming news alongside its ...

Apple has announced the new name for its streaming service, Apple TV+, which first launched in November 2019. This comes ...

Apple TV + is undergoing a makeover. The streamer has dropped the plus sign and is now simply Apple TV, “with a vibrant new ...

Formerly known as Apple TV+, Apple’s paid streaming service launched in November 2019 with “The Morning Show” and a slew of ...

What that vibrant new identity is actually beyond “easier to remember,” it’s currently unclear. Head on over to the ...

Apple TV+, the streaming service, is getting a new name. It will now be known as simply Apple TV, the company announced in a ...

The move was revealed as the tech giant set a release date for its original film "F1" on the streaming service ...

Apple TV+ has officially announced its rebranding to Apple TV, ditching the name it has carried since its inception in 2019.