Chinese electric car maker Nio Inc. started sales of its most expensive car as it seeks to double deliveries in 2025 and eventually become profitable.

China's Nio on Sunday said it would launch its new Firefly electric vehicle brand in Europe early in the first half of 2025, betting that it would help the company overcome European Union tariffs.

Despite being Nio's entry-level brand, the Firefly EV features a focus on safety, as well as dynamics and technology. Nio is saving most of the details until closer to the market launch but confirmed features like a tight 15.4-foot turning circle and automated parking technology.

Nio has taken the wraps off its new ET9 – a range-topping model that’s set to rival the likes of the BMW i7 and Mercedes EQS SUV. Nio hasn’t entered the UK market just yet, although it brought its smaller ET5 to last summer’s Goodwood Festival of Speed, while its Onvo sub-brand was recently reported to be launching its L60 here in 2025.

Nio unveiled a lower-cost brand named Firefly on Saturday that it touted as a rival to Mercedes' Smart and BMW's Mini in the Chinese electric vehicle maker's latest bid to broaden its customer base and boost sales.

Nio has officially launched its new firefly sub-brand at the recent Nio Day 2024, with the first model being offered simply called Firefly. The new electric vehicle (EV) will not only be sold in China,

CHINESE electric car maker Nio started sales of its most expensive car as it seeks to double deliveries in 2025 and eventually become profitable. Read more at The Business Times.

Chinese electric vehicle (EV) marker Nio on Sunday announced plans to launch its Firefly cars in Europe in the first half of 2025. William Li, CEO of Nio, said the company will work with local partners on the sale and service of Firefly in European markets.

Nio also unveiled a second sub-brand, Firefly, aimed at more budget-conscious drivers. Its only model in China, installed with nine airbags, will go up against BMW’s Mini or Mercedes’ Smart, with a pre-sale price starting from RMB148,800.

Nio ET9 electric sedan is the flagship model of the brand and it aims to take on Porsche Panamera and Mercedes-Benz S range of models.

Chinese electric vehicle (EV) maker Nio launched a new small car under its Firefly brand that seeks to compete with BMW’s Mini and Smart of Mercedes-Benz, an advancement in its drive into international markets.