Netflix recently reported that over 50% of its members, equating to roughly 300 million viewers, are now watching anime on the platform.

Netflix has made it clear it’s very interested in anime. At Anime Expo, it shared some of why it’s so excited about Japanese animation.

The streamer is enjoying robust viewing numbers for Japanese anime and will lean into its programming as a result.

Anime is as big as ever across the globe, including in the United States, and that trend has even taken shape on Netflix.

Netflix made a splash at Anime Expo 2025 with a slew of announcements, but the biggest surprise might be that half of all of its subscribers are anime fans.

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