(Reuters) -Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

In a move that has surprised many, the online food delivery platform, Zomato, has decided to change the name of its parent company ‘Zomato Limited’ to ‘Eternal Limited.’ In a letter to shareholders, Zomato boss Deepinder Goyal said that the company's board has approved the name change.

Eternal is not a new name that Zomato had adopted suddenly, instead they first used the name when the company acquired quick-services application, Blinkit.

Indian food-tech giant Zomato has officially rebranded itself as Eternal Ltd. The move, which had been in discussion internally for over two years, was formally announced alongside the unveiling of a new corporate identity.

Zomato rebrands as "Eternal" to encompass major businesses, including Blinkit, District, and Hyperpure, signaling strategic growth shift.

New Delhi: Zomato Ltd on Thursday announced that its board has apporved the change of name of the company to Eternal Ltd., marking a significant transformation in its corporate identity. Deepinder Goyal, CEO, Zomato made this announcement on his official social media handle on X by posting the formal announcement letter.

Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

Indian food delivery group Zomato plans to rename itself as Eternal in an effort to make a strategic shift as its quick-commerce unit, Blinkit, becomes a significant driver of growth. The Gurugram-based company,

"When we acquired Blinkit, we started using 'Eternal' internally to distinguish the company from the brand/app. Today, with Blinkit, we feel that something beyond Zomato is driving our future," Goyal said.

In a letter to shareholders, Deepinder Goyal said the company board has approved the name change, requesting shareholders to also support this change.

Zomato's founder Deepinder Goyal has announced the company's entry into the BSE Sensex, marking a major milestone 17 years after its inception. He announced in a post on X that the company has decided to rebrand as Eternal.