As the luxury label’s newest ambassador, the Pulitzer-winning rapper has gained yet another major foothold in the world of fashion. Could this be a sign that Chanel is finally ready to try menswear?

Kendrick Lamar has been named a brand ambassador for Chanel, the fashion house confirmed Monday via Business of Fashion. In making the announcement, the Grammy and Pulitzer prize-winning rapper starred in Chanel’s latest eyewear campaign launching April 22.

Last year, the two titans officially collaborated; Lamar not only had a hand in building Chanel’s spring 2024 haute couture set, but he also released a short film titled “The Button” for the occasion.