The fluffy collectibles, which come in mystery boxes sold by Pop Mart, sell out in seconds as people crowd online and in-person queues in hopes of snagging one.

Online and in person, people are clamoring to get their hands on Labubus, which are dolls that are “well-intentioned” but somewhat mischievous.

Filipino consumers could be unboxing not just toy blind boxes, but even Labubu-themed pastries in the future as Pop Mart International Group is looking to enter the Philippine food market.