India’s first deterministic cross-screen study by Worldpanel and SYNCMedia reveals that Linear TV contributes 70–75% of the ...
Chinese AI firm DeepSeek is deviating from industry norms. It is not providing its new flagship model to U.S. chip giants ...
In Air India’s latest social media campaign, Kevin Pietersen delivers the entire script in Hindi promoting Air India’s ...
Discover how artificial intelligence is disrupting traditional market research, shifting from surveys and focus groups to ...
RIL relaunched Campa Cola at INR10 a bottle – half the price charged by rival brands. It’s a familiar playbook deployed during Jio’s price war. The initial results are encouraging but will the younger ...
The regulator had also alleged at the time that the clauses limited the amount of space on Amazon's Spanish website where Apple competitors' products could be advertised and prevented Amazon from ...
Verve Media will manage Vedas Fund's digital marketing. This includes LinkedIn social media and search engine optimisation. Verve Media also designed and developed a new website for Vedas Fund. The ...
When Marriott Bonvoy signed a four-year global partnership with the ICC, it wasn't simply buying stadium signage. It was ...
A new Meta and Retailers Association of India (RAI) report reveals how AI, short-form video, creators and WhatsApp are ...
Domino's Pizza Enterprises stock tumbled after the company warned of a weak start to the second half, citing extreme weather ...
Google is preparing to overhaul its search results in Europe by giving rival travel and restaurant comparison services more visibility, aiming to comply with the EU’s Digital Markets Act and avoid ...
At ET Brand Equity’s Media & Entertainment Summit 2026, senior marketers from Jeep & Citroen, ITC, HRIPL and Wonderchef revealed how brands are rewriting the reality TV playbook in India. From ...
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