As Google referral traffic has declined, social has become a more important source of audience engagement for media companies. Facebook remains a ...

This week's digital media industry must-read news stories curated by DCN, the only trade association that exclusively serves media companies. Here are some of the best media stories our team has read ...

For decades, publishers have adapted as new technologies and platforms reshaped the path between content and audiences online. Search changed how information was found, social media influenced how it ...

Audience size and subscription performance often rank as the most closely watched measures of digital news performance. Sometimes they move together. Sometimes they point in different directions. This ...

The news industry is entering an era where collaboration is becoming a business necessity. Publishers still compete fiercely for audiences, subscriptions, ...

A remarkable milestone just slipped by without a peep from industry pundits. In the last quarter, Google and Meta surpassed an annual run rate of one half of a trillion dollars in advertising revenues ...

YouTube is now an essential part of the content offering from news brands. The BBC, ABC and CNN are among the most successful on the platform, per recent analysis by Press Gazette. While legitimate ...

Data transparency is hardly an unreasonable request these days. Most media buyers have come to rely on table stakes quality metrics like viewability, brand suitability, and fraud rate to verify ...

Consumers are becoming more intentional about how they choose and combine their entertainment services. They are becoming more selective about how many services they use, what those services cost, and ...