B2B marketers still don’t know how to “sell the pen” on marketing’s extraordinary contributions as a multiplier of business ...

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those ...

Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency ...

Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying ...

Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen.

Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases.

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to build personas for ABM ...

Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them.

Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for ...

Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience.

The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.

The explosion of data has raised the stakes for marketers. Customers now expect campaigns tailored to their needs, and businesses can no longer afford to operate on guesswork. AI-powered marketing ...