This last Google core update was more impactful than the December core update but not the August or March 2024 core updates.

Google was required to file its own remedies which include changes to browser agreements, Android contracts and more.

Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions ...

Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.

Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count.

See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.

Success in Amazon SEO lies in balancing comprehensive keyword indexing with compelling sales copy. Although Amazon has become increasingly “pay-to-play,” especially in competitive categories, ...

Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization.

These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.

Consensus scoring. Google counts the number of passages in content that agree with, contradict, or remain neutral to the “general consensus.” Google will generate a consensus score, which likely ...

Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows.

Bing Image Creator now uses a newer model, has more ways to create images, lets you share your creations and has a fresh new design.