This last Google core update was more impactful than the December core update but not the August or March 2024 core updates.

Google was required to file its own remedies which include changes to browser agreements, Android contracts and more.

Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions ...

Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, which applies globally and to all languages. The rollout may take up to 1 ...

Success in Amazon SEO lies in balancing comprehensive keyword indexing with compelling sales copy. Although Amazon has become increasingly “pay-to-play,” especially in competitive categories, ...

Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count.

See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.

Consensus scoring. Google counts the number of passages in content that agree with, contradict, or remain neutral to the “general consensus.” Google will generate a consensus score, which likely ...

Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows.

Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.

The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and complete. It started on December 12, 2024 and completed about 6 days later on ...

Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.