Logic alone fails to secure executive buy-in. Learn how to use relationships, narrative, and internal politics to gain lasting support for your marketing strategies.
The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.
Marketing Management - Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 ...
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