Over half of marketers say uncertainty is putting resourcing under pressure, with many struggling in the current jobs ...

Chief brand officer Laurie Lam credits the marketing team with driving 24 consecutive quarters of sales growth and market ...

The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of ...

From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week.

Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how ...

Asda’s chief customer officer, David Hills, is stepping down from the role to join travel business Jet2. His successor at ...

First tasked with refreshing the brand strategy for O2 upon joining in September 2024, director of brand & marketing at ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

AI agents will be transformative in how consumers engage with marketing - but too many marketers are being slow to react.

Ryanair’s ‘Prime’ membership offers exclusive seat sale access, free reserved seats, and free travel insurance for every ...