Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising ...

Before anybody does business with you, they’d have Googled your name. The links and information that appear on the first few pages of Google when your name is searched for are what potential partners ...

If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads.

June 19 saw Alphabet’s annual shareholder meeting take place in Sunnyvale, California. With protestors on the streets outside and a number of progressive policies being tabled and ultimately voted ...

When choosing an ecommerce platform to power your online store, it's important to consider search engine optimization (SEO) features in your decision-making process. Let's take a look at five core ...

User intent, also known as searcher intent, is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. But how can you optimize for ...

As voice becomes dominant in search, and users turn to social media, apps and news aggregators for their content – and not to mention the rise in virtual reality – Kevin Gibbons asks whether we will ...

If conveying the value to C-suite wasn’t challenging enough, SEOs are now having to deal with the GA4 shift Does your SEO reporting take hours or days? Is it too detailed, or not detailed enough? Buy ...

The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be ...

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your ...

Every business should have a local SEO strategy if they don’t want to miss out on high-intent qualified leads and this is especially crucial for local businesses who need to target people in their ...

You should be alarmed if your site loads after three seconds. Discover lesser-known causes of website speed killers and the best solutions for them. Optimizing your website’s speed is not a necessity, ...