Bloomberg’s Mark Gurman believes Apple’s recent price increases are here to stay, pushing back against suggestions that the company could return to its previous pricing once memory component costs ...

Apple is likely to unveil its next-generation iPhone lineup on Wednesday, September 9, according to Bloomberg’s Mark Gurman, who says that date is now the most likely based on Apple’s usual launch ...

Pad, iPad Air, iPad Pro, and iPad mini all now costing more. The entry-level iPad now starts at $449, up from $349. The ...

Apple has increased prices across much of its hardware lineup, with Macs, iPads, Apple TV, HomePod, and Vision Pro all ...

Apple's decision to increase the starting price of the MacBook Neo from $599 to $699 arguably undermines the very reason the ...

Apple's decision to increase prices across much of its Mac, iPad, and home product lineup could be the clearest sign yet that ...

Apple has also increased prices for several of its home entertainment and mixed reality products, including Apple TV 4K, HomePod, HomePod mini, and Vision Pro. The Apple TV 4K now starts at $199, up ...

Apple has increased the starting price of the MacBook Neo by $100, with the company’s newest entry-level notebook now starting at $699 instead of $599. The MacBook Neo was introduced as Apple’s most ...