Canon, a camera and printer brand, aimed to redefine its presence at the Drupa 2024 print exhibition in Düsseldorf, Germany, by transforming a high-stakes event into a long-term commercial opportunity ...

It's that time of year: Cannes Lions 2026 is upon us, and the case for marketing effectiveness has never been more urgent. We have never known more about how advertising and creativity work, but ...

Rail operator Deutsche Bahn collaborated with state tourism associations and motivated Germans to holiday in Germany and get there by train during COVID-19, using a multichannel and personalised ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Most men preferred razors and trimmers for hair removal, and the high price of Veet's Kit would discourage men from switching. While initial research suggested men removed hair for aesthetics, deeper ...

A prolonged conflict in the Gulf region could threaten $39.6bn of global advertising growth this year, and $93.7bn over the next 18 months, with the categories of travel, automotive, and food the most ...

Register to get the report Get the report Fill out the form below to get instant access to the EMEA: WARC Rankings 2026 report. This report summarises the key themes from winning campaigns that were ...

Bonds, the biggest underwear brand in Australia, wanted to get guys thinking about underpants, so the brand created ‘The Boys’ – a pair of talking testicles, aka Rob and Dennis. The Boys featured in ...

Ahead of the FIFA World Cup, and with more advertisers backing women's sports, We Are Social Sport's Joe Weston and Fuse's Matt Bailey join WARC's Anna Hamill to discuss the emerging trends in sports ...

Gatorade, a sports drink brand, aimed to revolutionize urban recreation in India by addressing the lack of accessible sports spaces through its innovative Turf Finder initiative, powered by Google ...

The rise of V-folktriotism in Vietnam presents brands with a unique opportunity to connect with young consumers through a blend of heritage, patriotism, and pop culture. The rise of V-folktriotism in ...

US Soccer is adopting a customer-centric strategy to strengthen relationships with fans, leveraging the growing interest in soccer in the US, especially with the upcoming 2026 World Cup co-hosted with ...