A prolonged conflict in the Gulf region could threaten $39.6bn of global advertising growth this year, and $93.7bn over the next 18 months, with the categories of travel, automotive, and food the most ...

A recent study highlights the importance of integrating media and creative quality to enhance advertising effectiveness.

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

The world’s best companies and campaigns for creativity, according to the WARC Creative 100.

TikTok US ad revenue is projected to reach $14.5bn in 2026 and grow to $16.7bn next year. The US will account for 38% of TikTok’s global ad revenue this year; However, US year-on-year growth trails ...

Global ad market set to grow 9.1% this year, a faster rate than the global economy and consumer spending. Experts say traditional planning approaches are no longer fit for purpose and must evolve to ...

The long-standing STP (Segmentation, Targeting, Positioning) model is flawed because it makes messaging the "supreme being of marketing", and favors messaging effectiveness over holistic brand ...

Femicide had become a silent epidemic in Bosnia and Herzegovina, with over 60 women murdered in six years and public petitions failing to gain traction due to apathy and political division.

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms.

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

The brand faced a competitive landscape with established homemade and bakery-fresh cakes, and sought to create a unique activation that would resonate with consumers and drive engagement. By analyzing ...