Experts say that American Eagle's response to the outrage over its campaign featuring the "Euphoria" actor tells us a lot ...

American Eagle stock surged more than 20% Monday after President Trump praised Sydney Sweeney's controversial ad campaign ...

Sydney Sweeney's controversial American Eagle campaign signals brands are returning to traditional marketing after consumer ...

The surge came after Trump took to his social media platform, Truth Social, to praise the retailer’s controversial ad ...

What started as a buzzy campaign starring one of Hollywood’s most in-demand actresses quickly spiraled into a sprawling cultural debate.

On July 23, American Eagle launched its new fall campaign with Sweeney as the face, titled “Sydney Sweeney Has Great Jeans.” ...

Sweeney has been slammed for participating in a campaign that glamorizes white, blonde genes as a beauty standard.

On August 4, 2025, a surprising social media post by President Donald Trump sparked a wave of reactions across the internet.

The “Euphoria” star is a registered Republican voter in Florida, according to public voting records obtained by TMZ. While ...

Donald Trump has dialed the distraction up to 11, misspelling the name of his new crush in an unhinged stream of ...

President Trump praises the Euphoria actress’s ‘fantastic’ American Eagle commercial, which some critics condemn as promoting ‘eugenic ideals’ ...

The president is the latest right-wing figure to praise the ‘Euphoria’ star for appearing in an ad described as “racialized ...