But experts say it needs to prioritise what users want from its search engine, rather than becoming a content platform. Read ...

Since Google rolled out AI Overviews in May 2024, the percentage of web searches without a click to a news site has jumped ...

With chatbots sending users to nonexistent pages, websites are redesigning their 404 error messages to serve content, retain ...

Nowadays, most people use computers or smartphones. The majority of people use web browsers to surf the internet. Nearly ...

Google wasn't around for the advent of the World Wide Web, but it successfully remade the web on its own terms. Today, any website that wants to be findable has to play by Google's rules, and after ...

Search Engine Optimization (SEO) aims to improve website positioning in search engine results, such as Google. However, data ...

BV Strategies and Manhattan Strategies today introduced GEO Verified™, an expert-led audit and optimization service created for the era of AI search. As large language models reshape how buyers ...

Britain’s competition regulator is concerned about the search giant’s market domination – as are watchdogs in the US and the ...