IntroductionArtificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising technology (often dubbed “MadTech” for the convergence of Marketing and ...

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and continue to evolve." ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

Last fall, Delta executives first revealed the company had begun using AI on a small sliver of its bookings; at the time, AI ...

AI disruption is “unnerving investors in every industry, and it’s totally disrupting our business,” WPP’s outgoing boss Mark Read told CNBC.

Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ...

Right now, audio is quietly becoming one of the most exciting parts of programmatic. With the rise of podcasts, smart ...

Flight Control's Copilot Recognized in AI Marketing Category, for Impact and Best Outcomes in Practical Applications NEW YORK, June 19, 2025 /PRNewswire/ -- Clinch, the AI-powered technology ...

After several years of small experiments with AI and big anxieties over its impact, advertising executives got with the program at this week’s Cannes Lions International Festival of Creativity ...