As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Superman is set to soar into theaters next month, but as you might suspect, the Superman rollout has already begun in earnest. That includes a variety of exclusive collectibles at theaters, and we’ve ...

Regal, Cinemark and AMC are offering specialty merchandise for 'How to Train Your Dragon.' Moviegoers flocking to see “How to Train Your Dragon” this summer can now bring home more than just memories ...

With the unveil of the new popcorn bucket, at least one fan has proclaimed that "The popcorn bucket war isn’t over yet." ...

Ever wanted to eat your popcorn directly out of Galactus’ head? Well, if you plan on seeing The Fantastic Four: First Steps in theaters, you’ll be able to do just that. The Galactus popcorn bucket for ...

Alongside ticket sales, the Fantastic Four: First Steps popcorn buckets have been revealed. They include a Galactus head, a H ...

The Fantastic Four are about to arrive into the MCU, and to mark the occasion, you can pick up some amazing popcorn buckets.

NYC’s Alamo Brooklyn and AMC Lincoln Square and AMC’s The Grove, Century City and Burbank in LA are other opening theaters. Alamo also did quite well with a livestreamed Q&A. The audience ...

The new Pride popcorn bucket features Mickey’s iconic gloves, making a heart shape. Inside the gloves is a rainbow-striped heart. The top of Mickey’s gloves features a hinged lid for the actual bucket ...

Credit: Iconic Events Yes Kids, Kevin Smith’s Dogma Popcorn Bucket Pitch Is The Buddy Christ Imagine being able to show up to your local AMC Theatres branch and being able to eat popcorn out of ...

There's no getting away from it: Popcorn buckets are most definitely a thing now. Whether you happen to be of the opinion that these (often bizarre-looking) plastic holders serve as a fun ...

Variety recently spoke with Elizabeth Frank, the Chief Content Officer for AMC and she Frank addressed the response to the Dune: Part Two bucket. “We continue to learn and evolve.