Adidas Sales Surge: Initial tournament figures indicate Adidas is experiencing a greater sales increase than Nike during the ...

As the 2026 World Cup reaches the knockouts, the two biggest names in football pour undisclosed sums into 'culture' — while ...

Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...

The World Cup winners and losers in advertising may be indicative of a broader trend of how people are responding to ...

In designing the uniforms for this year's World Cup, Nike and other apparel makers sought to channel national pride and ...

When Rick Owens announced that he was ending his partnership with Adidas back in 2017, it felt like the end of an era. The ...

Millions of shoppers have been encouraged to buy 'greener' fashion in recent years. But a new ruling in the UK is raising an ...

Brands are pouring marketing dollars into the World Cup as growing U.S. interest turns the event into a driver of consumer ...

The first week of the FIFA World Cup has been underscored by tensions over geopolitics, U.S. immigration policy and dramatic ...

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to ...

Kevin Durant has been at the center of many controversies this past season. While his Aspiration fiasco garnered a lot of ...