In recent years, a brand's core is no longer just about logo or ad campaigns. Instead, it's critically defined by all its digital interactions and online presence. Here, we will explore why digital ...

Not only are we expecting the addition of a brand new, super-thin iPhone 17 'Air', but the iPhone 17 Pro is set to feature ...

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

The new logo is Bentley's fifth-ever design for the 106-year-old winged 'B' motif, but with a sharper and more minimalistic ...

Bentley reveals a new design for its iconic winged B logo and teases an upcoming concept car that will be the first to wear ...